# Is your company visible to ChatGPT? A practical AI visibility check

_23 September 2026 · 2 min · strategy_

More buyers ask an AI assistant instead of searching. Here is how I check in twenty minutes whether the assistants know you exist.

When someone asks ChatGPT for an insurance broker in Tallinn or a good accountant for a small company, a short list comes back. If you are not on it, you lost the deal before you knew it existed. Most companies have never checked.

## Ask the way a buyer asks

Write down five prompts a real customer would type. Not your brand name, but the problem: 'which company in Estonia does X', 'compare A and B', 'who should I talk to about Y'. Run each one in ChatGPT, Claude, Gemini and Perplexity. Note who gets named and who gets linked.

## Read the pattern, not one answer

One run means little, since answers vary. Repeat over a week. Three things matter: are you mentioned at all, are you recommended or just listed, and which pages get cited. The cited pages tell you what the engines can actually read.

## Fix what the engines can't read

Usually the reason you are missing is dull. The page that explains what you do is a slideshow of images, the site blocks AI crawlers in robots.txt, or there is no structured data saying who you are and where you operate. Fix those first, then re-run the same prompts a month later.

I built a tracker that does this daily across eight engines, but the manual version above gets you the first honest answer.

Related: [See the AI Visibility Tracker](https://kivilaid.ee/projects/ai-visibility-tracker)

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Source: https://kivilaid.ee/blog/ai-visibility-check · Contact: https://www.linkedin.com/in/andokivilaid · Overview: https://kivilaid.ee/llms.txt